Hollywierd is back! or is it? Seems like Hollywood may be last to get the memo on their decreasing cultural relevance but still seems to be clinging to a past era of unadulterated public admiration. However, there is a clear indication something is shifting in the popularity of this decades long powerhouse centralized cesspool. According to the Associated Press Piece entitled, ‘Schwarzenegger and Abrams Make Pitch For Movie Goer Return,’ Arnold Schwarzenegger chanted with enthusiasm, “We are back! We are back!” before he spoke last Wednesday about the importance of resurrecting the theatrical experience for moviegoers. For some reason hearing a swarm of crickets after this statement comes imagintively to mind as a tangible response to this forward declaration. Anyway, the bigger question is…Does the theatrical movie experience need a resurrection or a revitalization rooted in reform of its entire notable existence?
Its been a long run for Hollywood some may even say a good run on its surface but there seems to be an underbelly of disorder that has yet to be fully exposed while this impeding elephant in the room is all that exists as a marker displaying an inevitable sign that its “over.” Perhaps movie watching will not end but the way or where we the people ultimately decide to watch it may fundamentally change. It can be understood that this shift of appeal is already happening with the rise of home theaters and the public access to streaming services that provide originally produced content which often includes on-demand movies to watch. Yet, despite the convenience of assembling and enjoying an at-home theater as the world begins to gradually open up again its the movie-going experience that seems to be reaching its questionable sunset of wider movie-going appeal. It can be difficult for some to grasp as to why even though the writing has been on the wall for some time now.
Yet, in turn, History remains our teacher when remembering the rise and fall of societal phases of our human experience. Hence, what we can gather historically concerning the entertainment industry is that many moons ago a sudden decrease in the dominant existence of in-person theatrical acts was increasingly offset by theaters that housed a platform for the big-screen movie experience. Of course, theatrical acts remained even though Movie theaters stole its influential thunder. However, now, perhaps we are witnessing movie theaters meeting a similar fate with a decrease in their dom appearance. Which presents another factor too, cost. with the onset of viewing convenience of home theaters, Is the cost to attend movies still relevant to its actual value in relation to the viewership of modern movie content in theaters ? Some may also argue that the appeal of in-person theatrical acts is making a strong increasing comeback. Despite its decade-long decline in popularity people seem willing to still pay to enjoy the art of live performances and continuously crave the raw reality of viewing live shows in real-time. So it seems certainly that in-person performances have been able to ride the tide of ongoing appeal despite movie theater dominance. But can the movie-going experience do the same?
Indeed as a viewer, there seems to be a duality that exists in reflection of the ” movie-going” experience that is separate and apart from the intriguing nostalgic ambiance of physically attending a movie theater. As a talented screenwriter once bellowed to me, “Plot is more important than spectacle” that message still rings true to me today. Now this statement was about writing a compelling storyline and captivating dialogue without seeking to exclusively woo an audience by the presentation of repetitive action sequences or special effects. However, as insightful as that phrase is it can be easily used in context to the overall, “movie theater industry’ in general. How about this, “It’s the content stupid.” Maybe that’s too coarse but simply put “box office” movies don’t seem diverse or original enough. Perhaps, it’s the very films themselves that have left audiences on a redundant treadmill-like rat trail of the same crap different toilet model that is causing its decline in appreciation but to digress.
Despite the moral decline in Hollywierd which manifests notably in films the notion of providing something different diverse, thought-provoking, and enriching to its audience by money-hungry gatekeepers that won’t take risks to let some of the most amazing scripts see the light of day could be part of the problem. This lack of true creative freedom unless it fits a satanic standard of indulgence may also be a deciding factor but that’s another controversial story.
Of course, some may disagree with this whole assessment that it’s not the failure of producing appealing movie content or the annoyance of hypocritical virtue-signaling celebrities’ that are the reasons why movie theaters are struggling to get back on their feet and that’s fine. what do you think?
One thing is for sure The entertainment industry is being shaken right before our very eyes and it is a living hope that when it does fall as some are predicting that it most certainly will it’ll reassemble into something better for its actors(talent), artists, creators, and all humanity…